SEO built around how
people actually shop
Product and category page optimization, keyword-driven content, and technical SEO for online stores — on Shopify, WordPress, or a custom build.
E-commerce SEO, in one paragraph
Online stores have SEO problems most sites never see: thousands of near-duplicate product pages, filtered and faceted URLs that can multiply endlessly, and a direct line between rankings and revenue.
We build scalable SEO systems for online stores — product and category page optimization, keyword-driven content, internal linking, and technical fixes — that hold up as the catalog grows, on whichever platform the store already runs on.
Included
What e-commerce SEO covers
Product and category optimization
Titles, descriptions, and on-page content structured around real buyer search terms at both the product and category level.
Keyword-driven content strategy
Research into what shoppers actually search for, mapped to the pages and content that should exist to capture it.
Internal linking optimization
A linking structure that routes authority to the products and categories that should rank, and stays consistent as the catalog grows.
Technical SEO for online stores
Faceted navigation, duplicate content from variants and filters, crawl budget, and indexation issues specific to e-commerce.
Conversion-focused growth
Organic growth measured by revenue and qualified traffic, not just visits — the ranking work stays tied to what shoppers actually do next.
Scalable SEO systems
Templates and rules for titles, metadata, and linking that keep working as new products are added, instead of one-off manual fixes.
Platforms
SEO for wherever your store runs
Process
How an e-commerce SEO engagement runs
Discovery & Audit
A full technical and content audit: catalog structure, site health, competitor landscape, and the highest-impact opportunities.
Research & Strategy
Keyword research, search intent mapping, and a prioritized plan tailored to your catalog and category.
Optimization & Implementation
Technical fixes, on-page changes, schema, and internal linking implemented in order of impact.
Monitor, Report & Scale
Ongoing tracking of rankings, traffic, and conversions, with transparent reporting and continuous refinement.
Tools
What we use
Semrush
Ahrefs
Screaming Frog
Google Search Console
Google Analytics
FAQ
E-commerce SEO, answered
Which e-commerce platforms do you work with?
Shopify, WordPress and WooCommerce, and custom-built storefronts. The underlying SEO principles are the same across platforms — what changes is how each fix gets implemented, and we adapt to the platform your store already runs on.
Is e-commerce SEO different from general SEO?
Yes. Online stores deal with problems general SEO advice does not cover well: thousands of near-duplicate product variants, faceted navigation that can create infinite crawlable URLs, seasonal and out-of-stock products, and a much tighter link between rankings and revenue.
Will this increase my store's traffic and sales?
The goal is not simply more traffic, but more of the right traffic — shoppers actively searching for what you sell. We focus on high-intent keywords, category and product page optimization, and technical fixes that remove friction between a search result and a purchase.
How do you handle SEO for a large catalog?
Scalable systems, not one-off fixes: templated title and description patterns that still read naturally, category-level content that captures head-term search volume, and internal linking rules that apply consistently as new products are added.
How will I know if it's working?
We track rankings, impressions, clicks, organic traffic, and conversions through Google Search Console and Google Analytics, and report on all of it on a regular cadence so progress is never a guess.
Do you offer a one-time audit before a full engagement?
Yes. An initial audit and on-page optimization pass is a good way to see how we work and where the highest-impact opportunities are, before deciding whether ongoing SEO makes sense for your store.
Keep reading
Related
All marketing services
Back to the full SEO and marketing lineup.
Shopify SEO
Platform-specific SEO for Shopify stores.
WordPress SEO
Technical and on-page SEO for WordPress and WooCommerce.
Not sure where to start? Get a free SEO audit or see what SEO typically costs.
Want a free look at your store's SEO?
Tell us about your store. We'll walk through what's holding back your rankings and where the fastest wins are.
Or email us directly at [email protected]